Who this guide helps
Marketing teams checking an existing campaign
The short answer
Compare each live use with the applicable license version. An asset can be permitted in one campaign and outside scope in another.
Practical workflow
List publication locations, formats, edits, dates and responsible teams. Link them to territory, channel, term and approval wording in the license. Mark unclear uses separately and ask counsel or the licensor for clarification through an appropriate channel. Preserve the earlier campaign record before making changes.
What a useful handoff looks like
Produce a reviewed list of compliant, uncertain and action-required uses without declaring legal conclusions yourself. Assign remediation, approval and evidence tasks. Confirm how old advertisements, reseller copies and archives should be handled.
Mistakes to avoid
Do not silently alter dates or treat a renewal invoice as permission for every new use. Removing a file alone may not resolve contractual or legal questions.
Working example: fields to record
| Field | Illustrative entry — replace with your own facts |
|---|---|
| Live use | Campaign URL and format |
| License link | Agreement version and clause |
| Action owner | Reviewer responsible for uncertainty |
Add your own entries; the example is illustrative. Keep sensitive information private.
Sources & further checks
Official references are starting points for further checks, not approval of a specific case, product or project.
Editorial note
AI-assisted editorial guidance; not expert certification.
Original editorial guidance. Examples are illustrative, not client cases, measured outcomes or promised services.
Legal and health-related decisions require appropriately qualified local professionals. This site is an independent editorial resource, not a law firm or medical provider.