Who this guide helps
Teams receiving logos or marketing assets from partners
The short answer
Record the actual permission, authorized uses and asset version. Receiving a logo file does not by itself explain whether advertising, modification or sublicensing is permitted.
Practical workflow
Identify the rights holder or authorized licensor, agreement reference, approved channels, territory and term. Link each file to the approval and any guidelines. Note whether a new campaign needs review. Keep informal requests separate from confirmed permission.
What a useful handoff looks like
Before publication, ask the responsible reviewer to verify the proposed use against the record. Save the approved artwork and approval evidence together. Have counsel assess ambiguous rights rather than expanding the permission by assumption.
Mistakes to avoid
Do not treat a public download or social-media tag as unrestricted authorization. Permission to show one logo may not include a slogan, character or product image.
Working example: fields to record
| Field | Illustrative entry — replace with your own facts |
|---|---|
| Asset version | Approved logo file reference |
| Permitted channel | Agreement-specific campaign scope |
| Review requirement | New layout approval pending |
Add your own entries; the example is illustrative. Keep sensitive information private.
Sources & further checks
Official references are starting points for further checks, not approval of a specific case, product or project.
Editorial note
AI-assisted editorial guidance; not expert certification.
Original editorial guidance. Examples are illustrative, not client cases, measured outcomes or promised services.
Legal and health-related decisions require appropriately qualified local professionals. This site is an independent editorial resource, not a law firm or medical provider.